The “1” is also very expensive, at least the first generation, considering how cramped and plastic it feels inside, and how few gadgets come as standard. Too much of a difference in price to justify rear-wheel drive – which is, honestly, the only selling point the car actually has*. (* Actually, I think BMW should make a much bigger deal out of the fact that all of their cars are very fuel-efficient. The new “1” even has automatic engine cut-off and dynamo brakes!).