São Paulo Scrubbed of Outdoor Ads

What I wouldn’t give for a Cork like this!

WebUrbanist: Outdoor advertising is so ubiquitous in almost every urban setting around the world, it’s difficult to walk down a street, take an escalator or sit on a bench without getting slapped in the face with one product or another. But the city of São Paulo, Brazil is like an advertising ghost town: all of its billboards stand oddly blank and empty.

In September of 2007, the world’s fourth-largest metropolis was scrubbed of almost every type of outdoor advertising – even pamphlets. It’s all part of mayor Gilberto Kassab’s quest to eliminate visual clutter, making the city itself the focal point rather than colorful, increasingly desperate marketing campaigns.

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