I’ve always disliked Nielsen’s holie-than-thou attitude and painful-to-look-at website, so I’m only too delighted to highlight his admission that in 1997 he suppressed research that demonstrated that users respond to dialog-box style ads on websites.

Now hold your horses before you dive in to defend his honour. Yes he’s admitted it now, and there’s no denying that that’s a step forward. But ask yourself, when did you start admiring him, recently or ten years ago? Would you now, with the same information?

Neilsen is a dinosaur. Move on people.