Greenpeace currently has a video doing the rounds, making a point about gas guzzlers. Have a look here, then read on.
It seems clever on the face of it, but when you think about it it’s not: the people calling him names and performing pranks are being childish, immature and cowardly, too chicken to say it to his face. The guy himself is oblivious, and although that may be the point they’re trying to make, they don’t make it in a very coherent way.
It’s an immature ad that, very ironically, smacks of modern politics: it says “this is bad”, but like many politicians these days, it doesn’t tell people how to do good. Expecting people to just know is very naive with the intelligence level the populace is displaying right now.
Greenpeace shouldn’t expect people to read the associated bumph. It’s the video that does the rounds, so it’s the video that should make the point. That’s assuming they want to target people that aren’t already members, of course. And if they’re not doing that, they have much bigger problems.