Read my comments on this post on Michele’s blog if you want to know why.
If agencies hype the importance of branding campaigns for public companies to enhance their image among investors, why is it that Interpublic, Omnicom, Publicis and WPP don’t support their brand images on Wall Street?
According to Nielsen Monitor-Plus, the four holding companies spent a total of $3.7 million to promote themselves in the U.S. in 2005, down 15% from the $4.4 million they spent in 2004.
Considering that agencies recommend their clients spend 10% of their revenues on marketing, the big four are spending .01% of their combined $29.3 billion in global revenue. Mull that for a second or two.
Telecoms giant BT has bought online electronic products retailer Dabs.com for an estimated Â£30m. Continue reading Bets On How Long They Hold Onto It?
Remember Genesis Europe, that I was so fond of defending on the forums and mailing lists because several of my drinking buddies worked there, and I thought they really had a chance of pulling off an unbundled DSL service? Of course you do. Well, the man behind it is back, and this time I can see the wacky side… Continue reading Genesis, Reincarnated. Eh?
John Breslin announced a new classified ads website this morning, at the domain adverts.ie. A good site like this is sorely lacking in Ireland, and it being tied to Boards.ie is a boon to both the Boards crew and the community, since they have a captive audience that doesn’t need to (re-)register to post an item. Continue reading Right Domain, Wrong Domain